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Experience MOS-TANGRAM and all its functions in action.
Selections - How does MOS-TANGRAM do it?
With the products from MOS-TANGRAM, so-called "criteria" can be assigned to customers either automatically through the selection process (for example, the criterion "male customer who bought and sent red roses up to 2 weeks before Valentines Day" or "buyer of the combi-fax device xyz"). Alternatively, criteria are assigned manually ("football fan").
There are no limits to the creativity that can be applied in defining target groups with MOS-TANGRAM software. Automatic selections are possible according to the following criteria:
- Freely definable criteria (see above)
- Sociodemographic factors such as household size, marital status, income, education, age, etc.
- Product interests, such as product image (nature/ecology, luxury, sports, etc.)
- Occupational groups
- Economic regions (regional, Nielsen zones according to purchasing power, etc.)
- Product properties, e.g. price, exclusivity or need for explanation
- Upcoming purchasing decision that can’t be postponed, e.g. the criterion "cat owners as purchasers of vaccination medications for summer vacation."
The more we know about customers, the better we can offer them products and services tailored to their needs. Procedures and algorithms in the software represent an effort to discover existing as well as latent customer desires. You as mail order vendor can now finally concentrate on ascertaining and responding to customers’ wishes.
