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Bonuses etc.
Give, always give; you can’t prevent it all coming back to you.
Gottlieb Duttweiler (1888-1962), Swiss large-scale retailer (Migros)
Vendors use bonus and reward systems as a tool to secure long-term customer loyalty. Since similar products are being sold by more and more competitors, it is necessary to bind customers not only by offering them competent service, but also financially by means of discounts, bonuses or gifts. The goal of bonus systems is to hold onto regular customers, make occasional customers feel more loyal and to win new customers.
With MOS-TANGRAM software, you have a choice of four integrated bonus systems (gifts, bonus points, discounts or member-get-member). Your customers can then enjoy individual recognition and customized services – and your company benefits from increased customer loyalty, with a rise of just 5% boosting profits by 25-95% (Reicheld and Schefter, Harvard Business Review, July/August 2000).
