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Premium direct marketing - one-to-one
If I want to sell dog food, I first have to put myself in the dogs place, because only a dog understands what dogs want.
Ernest Dichter (1907-91), American social researcher
We know that your direct marketing is a key factor for the success of your company. MOS-TANGRAM software is geared toward ensuring this success, down to the last byte. When setting up the software, every order is allocated to one of your advertising campaigns or pricelists: this means that every single sale is automatically available for selections from your data warehouse. You can then play through the whole range of "cross- and up-selling options all closely tied to your contribution margin calculations. Your most profitable product then ends up in the hands of your most profitable customer. We help you to achieve your goals:
- Raising repeat business rates
- Raising average sale for first order
- Minimizing postage costs
- Increasing the chance of follow-up purchases from first-time buyers and existing customers
- Lowering the risk of payment default by first-time buyers

