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Contribution Margins I and II
Contribution margins I and II are fully integrated into MOS-TANGRAM software and are available for further scoring analyses (RFM) in order to enable ongoing profitability calculation and profitability evaluation of any advertising campaigns, advertising stage pricelists and customers:
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Potential (list price) |
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- |
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clearance items |
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- |
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cancellations |
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- |
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back orders |
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- |
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returns |
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- |
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purchase price |
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- |
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return expenses |
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Contribution Margin II also takes into account costs allocated to the customer for advertising, consulting, postings, editing costs, etc.
The contribution margin calculations are visible at all times for all customers and all advertising campaigns / pricelists.
