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We know that your direct marketing is a key factor for the success of your company. MOS-TANGRAM software is geared toward ensuring this success, down to the last byte. When setting up the software, every order is allocated to one of your advertising campaigns or pricelists: this means that every single sale is automatically available for selections from your data warehouse. You can then play through the whole range of "cross- and up-selling” options – all closely tied to your contribution margin calculations. Your most profitable product then ends up in the hands of your most profitable customer. We help you to achieve your goals:

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  • Raising repeat business rates
  • Raising average sale for first order
  • Minimizing postage costs
  • Increasing the chance of follow-up purchases from first-time buyers and existing customers
  • Lowering the risk of payment default by first-time buyers

»If I want to sell dog food, I first have to put myself in the dog’s place, because only a dog understands what dogs want.«
Ernest Dichter (1907-91), American social researcher

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